Logos

Creating an effective logo is more difficult than most people imagine. When some people see the Nike symbol or Adidas, they say that they can easily do the same thing. Some equate being able to easily replicate the logo as being competent enough to coming up with effective logos. Ironically, creating such logos can be the hardest thing to do. Trying to conceive a design so minimalistic and memorable to the public is more a mental process than a technical process. The artist must take into account the psychological aspects of design, and consider different avenues to take that would best sell a brand and represent a company’s values.